As you scroll on TikTok or Instagram, young influencers like Alix Earle casually talk about getting “preventative botox” or ...

Spirits companies have reason to be confident on Gen Z but where do they see growth and is developing a targeted approach the right answer?

This family-owned beauty brand, which was founded in Paris in 1954, is the original clean-girl. Before slick back buns and ...

"For Gen Z teens like me, who grew up with lipsticks that betrayed them and faded in minutes, this is revolutionary." ...

The new makeup line is more than just a beauty business for the BINI girls, it's also about confidence, expression, and love — especially for their fans ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...