For Gen-Z, old-school masculinity is as dead as a parrot in a Monty Python sketch. Soft Boys, Nice Guys, and Mama's Boys are ...

“It occurs when people adopt a style in effort to blend in with a cultural or social group,” the expert, best known as Dr.

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

As Gen Zers opt for flats and sneakers, they can't fathom the idea of wearing six-inch heels all night and dancing away—but millennials will never forget.

Trump’s gains with young people are so massive that Gen Z might as well be called Gen Trump ... Trump won voters under the age of 26; white women, white men and black men in this demographic ...

As my friends buy houses and start families, why am I at Abba Night with a 24-year-old in a faux-fur head wrap?

After getting fired for dressing inappropriately, young workers are now ditching the crop tops and “office siren” looks in ...

Today, at 69 years old, I’m a grandmother, and I thoroughly enjoy that role. I read library books for story time at my ...

Among all of the categories that individuals have available to shop for via e-commerce, just 11% listed furniture and décor ...

For retailers and brands wanting to meet the South African consumer in the moment, it’s crucial to grasp how important ...