As Gen Z, the demographic cohort born between 1997 and 2012, steps into the spotlight, their influence on global fashion ...

Even for the subtle Gen Z work ethic quirks that boomers think are bad but are actually good for you, like working the time ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Is love in the air? This year, ...

Bread baking, particularly sourdough, has become a popular hobby for Gen Zers. TikTok is full of young people treating their ...

One mom expected an emotion-filled response from her partner after a positive pregnancy test, was disappointed. Is a chill ...

Fashion has always been a reflection of the times, and with each new generation comes a set of preferences and trends that ...

AI has revealed what Gen Z and Millennials think their future retirement will look like – from robots to smart care homes.

These AI images show what the typical Gen Z and Millennial thinks their future retirement will look like – from ...

Specific shopping habits vary by generation. Boomers are more practical: A whopping 90 percent go in-person grocery shopping ...

A cozy sweater and a pair of comfortable jeans is truly a look that will never go out of style. This Oversized Cable Knit ...

Gen Z, however, leans towards softer, more muted shades. Pastels and earth tones dominate their color palette, reflecting a ...

Seven in 10 of Gen Z and Millennials are anxious about their ability to retire ... Many also visualised smart clothing with ...