Nostalgia is a powerful political motivator for young people. But they may be yearning for an era that never existed.

Writer Olivia Steele writes about Victoria's Secret PINK's recent marketing strategies and the impact that they could have on ...

Love may be in the air, but is it in the workplace? Yes, if a new survey of over 1,000 full-time U.S. workers is anything to ...

Gen Z, or Zoomers, might as well be two generations in one when it comes to politics. The dividing line can be traced back to ...

Gen Z's risk-averse nature, relationship with Instagram and TikTok, and obsession with perception prevent us from pursuing traditional relationships.

Because Generation Z uses TikTok for job searches and career advice, it's reshaping how companies think about recruitment.

Recruitment expert Roxanne Calder previously told news.com.au that there’s now more “caution” when it comes to hiring Gen ...

While the validated voter files will give us a more precise picture of how young people voted later this spring, a post-election survey by my organization found that 58 percent of Gen Z men (that ...

Gen Z are far less likely to have one-night-stands than millennials 20 years ago, and they’re much more open to the idea of ...

But they seem also to be "increasingly authoritarian". A shocking new survey by Channel 4 found that 52% of Gen Z (13- to 28-year-olds) are in favour of the UK becoming a dictatorship, while 33% ...

View “#millennials” posted on instagram >>> Recently, a wave of fashion discourse has erupted on TikTok, with Gen Z calling ...

Pictures from the TikTok where Jennie London shared her thoughts on Gen Z's water drinking habits. Pictures from the TikTok where Jennie London shared her thoughts on Gen Z's water drinking habits.