Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

Which generation has it best and which has it hardest? It is a debate that has long exercised people of all ages.

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

In a viral TikTok video, a millennial woman has made a bold prediction: "Gen Z is going to be the last ... of tattoos across generations. "Gen Alpha and everyone younger than them, they're going ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

They are all Gen Z. Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have ...

If Gen Z and millennials were the social generations—raised on MySpace, Facebook, and Instagram—Gen Alpha is the gaming generation. Now, brands are stepping further into these virtual spaces.