If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

First there were baby boomers. Then there was Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged. Generation Beta, expected to span those born from 2025 to 2040, is already ...

( NewsNation) — With the rising popularity of luxury makeup and anti-aging skincare among teens, a California lawmaker is ...

The infamous "war" between millennials and Gen Zs has found a new battleground in recent weeks, with a fight brewing on ...

The business community, which will be hiring its future workforce from the Gen Z and Gen Alpha population, must step up to ...

UNDATED (WKRC) - Generation Z is on the brink of becoming a dominant force in the global economy. According to Bank of America, Gen Z is expected to constitute approximately 30% of the global ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...