If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...

Are Gen Z truly lazy? Will Gen Beta really suffer at the hands of AI? Experts talk about how generation labels do and don’t ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

A majority of Gen Beta will live into the 22nd century. It will be a generation that grows up with AI, says Mark McCrindle, the man behind the terms Gen Alpha and Beta.