New research has shown that Gen Z are actively turning away from fast fashion in favour of staple pieces of luxury jewellery.

Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

You're walking behind someone and your eyes drift downward - not at their sneakers, but at the tiny metallic butterfly clinging to their shoelace like it knows it's the star of the outfit. Welcome to ...