Boe finds herself right in the middle of parenting Generation Alpha, the generation of kids born between 2010 and 2024. As the first generation to be born entirely in the 21st century, Gen Alpha ...

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has ...

It appeared abruptly in the lexicons of kids under 14 — the first slang term unique to Generation Alpha. Parents’ ears perked up as they began to hear it around the dinner table. It could mean ...

Know all the generations by birth year and what they tell us. Understand the social, historical, and generational gaps that ...

Parents of Gen Alpha kids report that their children are having difficulties making friends -- and why. InsideCreativeHouse - stock.adobe.com Making friends isn’t as easy as sharing a juice box ...

Gen Alpha, defined in the report as those born between 2010 and 2024, is exposed to more content than older generations, ...

where the catchphrase “Sephora Kids” has been hashtagged more than 11,000 times. The obsession with skin care among Gen Alpha — typically defined as those born between 2010 and 2024 — is ...

In his latest sit-down interview at the SXSW London, Google DeepMind’s Nobel Laureate CEO Demis Hassabis delved into the AI ...