On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time ...

From selling vintage clothes to streaming games, Gen A is turning screen time into serious income, with many earning more ...

It was part of their usual mail delivery — they weren’t asked to subscribe, nor was it preceded by an opt-in email — and when ...

Mr. Lindsay, a teacher-turned-Tiktok star who has gone viral for explaining words that younger generations are using, stops ...

The rise of Gen Alpha represents a fundamental shift in how we interact with money and commerce. By understanding the ...

Are these “disrespectful” kids kidding you ... antics are coming back to haunt her as she raises her nine-year-old Gen Alpha daughter. “I had no issue snapping at my mom in a department ...

It appeared abruptly in the lexicons of kids under 14 — the first slang term unique to Generation Alpha. Parents’ ears perked up as they began to hear it around the dinner table. It could mean ...

Our kids have an over-reliance on what they can ... In addition to being the largest generation in history, Gen Alpha is expected to live longer and be more culturally diverse.

Wait until you hear what the next generation is saying. Generation Alpha, made up of the kids born since 2012, has officially entered the chat. Have you ever heard words like sigma — not the ...

Baby decor in “sad beige”? That’s Gen Alpha. Screen-obsessed iPad kids? Alphas again. Beauty-store barbarian Sephora tweens stampeding through skin-care aisles and slathering their baby ...

Among parents with kids under the age of 18, Gen Alpha's parents want their kids to head to college more. Three-quarters of Gen Alpha parents want their kids to go to an in-state public university ...

As they start their families later, Millennial parents are hands-on, child focused, and extremely attuned to their Gen Alpha kids’ needs. They rely on YouTube and parenting blogs for advice ...