I refer to Geoffrey Moore's "Crossing the Chasm" as the formulaic definition of the appropriate elevator pitch. I think it is hugely important to be able to succinctly express the business mission ...

Most people confuse elevator pitches with sales pitches, but they’re completely different. A sales pitch is a formal presentation. An elevator pitch is a segue that takes place within a casual ...

According to high tech guru Geoffrey ... Moore, some B2B vendors are motivating customers to buy (even during hard times) by identifying something that terrifies them and then developing a sales ...