Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.

Grupo Bimbo has launched the second edition of its global Bimbo Dream campaign, offering 50 young girls from 23 countries the chance to train with FC Barcelona ...

ASUS appoints Raj Shamani as the brand ambassador for ASUS ExpertBook The collaboration underscores ASUS’s focus on empowering modern professionals with reliable, high-performance business devices.

Lucid Motors announced it has signed a "multi-year partnership" with Oscar-nominated actor and "culture icon" Timothée Chalamet as the company's first-ever global brand ambassador.

Clé de Peau Beauté, a global luxury skincare and makeup brand, is proud to announce Nicole Kidman as its new Global Brand Ambassador. Renowned for her commanding presence on and off the screen, as ...

A video getting to know new Los Angeles Lakers center Deandre Ayton, including his work ethic and why he chose the jersey number 5.