PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Averse to the pomp and circumstance that comes with secondhand selling, Quinn Shephard and Francesca Goncalves created a ...

As someone with long legs, I can’t tell you how many times I’ve purchased a maxi dress online only to find that its hem ...

A silky, slip midi dress is a must come summertime. Not only is the deep chocolate-y hue of the Helena Midi a great way to ...

Butter yellow is soft, but she’s certainly not shy, always adding some flash to your toes. This shade, Walton says, playfully ...

The best bag layering combines organized chaos, maximalism, and a wide range of shapes. Add a hobo bag under your favorite ...

For something more flowy, Shilpi recommended, “Long cotton or linen dresses are summer staples. They’re airy, feminine and ...

In particular, it’s the brand’s PLATFFORMS Espadrille Metallic-Leather Fisherman Wedge Sandals that I’ve fallen hard for.

The wardrobe staple is having a refresh in 2025, with trending styles merging comfort with nostalgia in ways we haven’t seen ...

There's so many ways to wear cowboy boots this summer, from pairing them with a corset two-piece skirt set to laid-back ...

Australian Fashion Week 2025 is in full swing and at ELLE, we're keeping track of the trends we'll be seeing come the warmer months.

Pieces sold out in the blink of an eye, and Dôen lovers everywhere clamored for restocks all summer long. The success of the ...