As innovation pushes the industry forward, cherished legacy products are now replaced by newer, smarter solutions.

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Not that Jack Black, but an affordable men's skin care company that wants to take the guesswork out of great-looking skin.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The vibes: As one of the OG artistry brands, MAC's makeup gives bold, editorial full-coverage glam. Think sparkly eyeshadows, eye-popping lipsticks, and unique textures. The price range: $16 for mini ...

From Lili Reinhart’s Personal Day Hypochlorous Spray to Sacheu's sweat-proof Lip Stay-N, the beauty best-sellers from Revolve ...

Together with co-creator Paul Rivera, they started the The Shop talk show with this inspiration. Each episode features James ...

Spring hasn't officially sprung until you're using this TikTok-beloved "Pink Honey" shade or rocking these breezy wide leg Levi's. View Entire Post › ...

While there are lots of furniture brands to choose from, not all are created equal. Quality is key when it comes to the best outdoor furniture because you want products that stand up to the ...

Merit is branded as a minimalist’s beauty line, providing shoppers with everything they need and nothing they don’t. It ...