As innovation pushes the industry forward, cherished legacy products are now replaced by newer, smarter solutions.

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Not that Jack Black, but an affordable men's skin care company that wants to take the guesswork out of great-looking skin.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Together with co-creator Paul Rivera, they started the The Shop talk show with this inspiration. Each episode features James ...

Merit is branded as a minimalist’s beauty line, providing shoppers with everything they need and nothing they don’t. It ...

Which is why, despite what our teenage years taught us about powder (chalky compacts, zero shade range, and seriously cakey ...

Choosing the right brow serum can feel like a lot, but it doesn’t have to be complicated. The main thing is to find a formula ...

These lightweight hair creams are a lot like leave-in conditioners, but with the lightest touch of shine and sculptability.

Voting has opened and there are 20 nominees for best gas station brand in the 2025 USA Today 10Best Readers’ Choice Awards. “On Dec. 1, 1913, America’s first drive-in gas station opened in ...