Google hasn't been shy about saying YouTube Premium Lite can include ads in Shorts, but the company is now telling more ...

According to an email that Google has sent to subscribers, more ads are coming to the paid Premium Lite experience. Starting ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update.After testing ...

YouTube is intensifying its fight against ad blockers, implementing new strategies to encourage users to pay for its Premium ...

YouTube has long been cracking down on viewers who use ad blockers on its site. If you try to watch a video with an ad ...

The cheaper YouTube Premium Lite plan that Google recently launched in the US, Germany, and Australia will soon start showing ...

YouTube has once again made it harder to use an ad blocker, as its ban strengthens and users keep complaining.

Subscribers of YouTube Premium Lite are set to see more ads as the company makes the most of its cheaper subscription tier.

YouTube is adding more ads to its cheaper subscription plan just months after launching it in the United States.

In addition to the advertising that plays after every few songs, YouTube Music appears to be adding ads to the Now Playing screen.