Artificial intelligence is now in everything Google touches, including its Android XR mixed-reality glasses, a revamped search experience, and Gemini’s new agentic capabilities.

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s event was packed with updates where AI played a central role, powering everything from bidding and creative to product listings and campaign insights.

Google’s AI models have a secret ingredient that’s giving the company a leg up on competitors like OpenAI and Anthropic. That ingredient is your data, and it’s only just scratched the surface in terms of how it can use your information to “personalize” Gemini’s responses.

Here are all the new Gemini-powered features coming this summer to Gmail.

Google unveiled dozens of new AI updates at I/O. Some of them seem to overlap significantly.

Unsurprisingly, the bulk of Google's announcements at I/O this week focused on AI. Although past Google I/O events also heavily leaned on AI, what made this year's announcements different is that the features were spread across nearly every Google offering and touched nearly every task people partake in every day.

Google I/O 2025 is still a week out, but Google shared a taste of the updates planned for Android and the larger Android Ecosystem it has in store this year in a separate event, dubbed The Android Show: I/O Edition.

Google announced a bunch of cool stuff at I/O 2025, and while we've got to wait a bit longer for some of it, there's lots you can try today.

This story is part of our complete Google I/O coverage Updated less than 2 minutes ago Google IO 2025 officially kicks off today, and begins with an opening keynote at 10am PT / 1pm ET. For those of you eager to tune in,

Both 2.5 models have adjustable thinking budgets when used in Vertex AI and via the API, and now the models will also include summaries of the "thinking" process for each output.