So, is cow’s milk making a legitimate comeback? Let’s investigate. In 1993, when the Got Milk? campaign was launched, fluid milk consumption was 24.5 gallons per capita, according to the USDA ...

Dairy milk has come a long way since the "Got milk?" TV ad campaign more than ... as plant-based alternatives became the norm, cow milk might be making a return. Dairy milk has long been ceding ...

Meanwhile, non-dairy milks — the kind made from soybeans, oats, almonds, and other plants — have stumbled, declining by about ...