Its popularity grew both in Japan and overseas. “Shine Muscat grape is highly profitable, which has helped change perceptions that farming isn’t lucrative,” said a prefectural government ...

Japanese consumers don’t have to hear about the increasing popularity of the Shine Muscat through the grapevine, but can see it in the clusters of yellow-green grapes packing produce sections.

We follow a farmer in Okayama through each step, from pollinating tiny blossoms to protecting the grapes from pests. Learn about the Shine Muscat, why it’s popular in Japan and abroad ...