As sustainability takes centre stage in retail and fashion, brands are facing increased scrutiny over how they market their green credentials, particularly amid rising concerns about greenwashing. One ...

This isn't the only fast fashion company polluting the planet ... its sustainability policies seem closer to greenwashing than sincere commitments to invest in reducing its pollution.

Consumers, as well as regulators, are tired of the lack of transparency from fashion retailers — it’s time we do something to put a stop to greenwashing, once and for all.

But there is a growing pushback against these fast fashion platforms and their “greenwashing” attempts to promote a ... but rather want to put money into looking like “they’re doing the right thing ...

There are several factors that have contributed to the problem of greenwashing in the fashion industry. In Australia, there is no requirement to include fibre content in clothing and textile products, ...

Then I took a fashion course in Milan and learned about “greenwashing” – when companies falsely market their products as environmentally friendly to attract conscious consumers. Suddenly ...

Whatever the case, the companies do it to make money or to make themselves look good. But why was H&M, a Swedish-based fast-fashion company, being accused of greenwashing? The tweet included a ...

also known as “greenwashing.” This lack of transparency means the fashion industry’s carbon impact is hard to pinpoint, but it is estimated to range anywhere from 4% (McKinsey and the Global ...

Going green is good for business. Consumers are often willing to pay more for eco-friendly products than other comparable products on the market, according to market research. But not all ...

He noted that they often did not attempt to reduce energy waste, though saved money on laundry costs from guests reusing towels. We delve into what greenwashing ... s fast fashion model can ...