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Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
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HBO MAX is back: Max changes name back to HBO MAX after two years
As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three little letters (and a lot of prestige) out of the Max streaming brand.
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
Warner Bros. Discovery has traded the Max blue for the traditional HBO black and white monochrome. RELATED ARTICLE We remember when Warner Bros. Discovery wanted the bright color to evoke the idea ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
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Why HBO Max is removing so many series and films
When HBO Max launched in 2020, it was designed to be the streaming home for everything Warner Bros., DC and HBO, with plenty of stuff for the kids to watch, too. Now, suddenly, HBO Max is starting ...
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Max’s rebranded logo and colors look very HBO
Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...