Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

The digital home of hit shows like "White Lotus," "The Pitt," and "The Rehearsal" is going back to its old name. The ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

Discovery CEO David Zaslav said in a statement. For HBO Max Content Chairman Casey Bloys, the name change can be seen as a promise of better quality in their streaming content. "It clearly states ...

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. Sometime this summer, all your ...

And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons of "Friends" and winning Jean Smart Emmy awards ...

The original justification for dropping HBO from HBO Max was to signal a something-for-everyone content cornucopia. Warner Bros. Discovery president and CEO of streaming JB Perrette added ...