HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

HP, which has split into two companies, has revealed the new logo for its consumer electronics business with the launch of a new ultra-thin laptop, enigmatically named Spectre. In 2014 ...

HP has used non-standard logos on its Spectre laptops in the past. On last year's Spectre, the company used a simple typeface with the name "Hewlett-Packard" spelled out.

until now. HP will be using the once-dead logo for its premium laptops only going forward, starting with the just-launched Spectre 13. HP split into two companies in 2014: it would appear the PC ...