That’s the view of HSBC director of brand marketing ... The outdoor creative featured a heavy black script on a white background and a prominent red hexagon – the bank’s logo. Speaking yesterday at ...

HSBC has launched the first phase of a campaign ... The centrepiece of the campaign is its redesigned logo - the forward hexagon. According to the bank, the logo is "a simple, dynamic symbol ...

HSBC Bank’s logos have come off the top of ... Something resembling a hexagon-shaped shadow remains where the signs once hung. The logos were anchored to the building with stainless-steel ...