4. User-centric innovation and product quality Guided by the RenDanHeYi philosophy and a ‘quality for all’ mandate, Haier invests heavily in intellectual property, filing more than 112,000 ...

4. User-Centric Innovation & Product Quality Guided by the RenDanHeYi philosophy and a “quality for all” mandate, Haier invests heavily in intellectual property—filing more than 112,000 ...

Zhou explains how each of the six major strategic transformations over Haier’s 40-year history accurately grasped the pulse of the times and led the industry’s development. At the heart of these ...

Haier had achieved what GE could not: a resounding success in the appliance market. Literally, rendanheyi translates to “employees and customers become one.” Everything starts with the customer.

During the joint process, we gained a better understanding of the unique Haier culture, the RenDanHeYi model, and the way Haier enables each individual. We look forward to the synergies this ...

During the joint process, we gained a better understanding of the unique Haier culture, the RenDanHeYi model, and the way Haier enables each individual. We look forward to the synergies this ...