We found the best new launch beauty products as part of our Shop TODAY Beauty Awards. Shop award-winning makeup, skin care and more from Kiehl's, E.l.f., Tarte and more.

Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like ...

To help you find the best hair mask for your routine, we spoke with hairstylists to get their tips for shopping for hair ...