DAYTONA BEACH, Fla. – Volusia County Chair Jeff Brower is set to meet with the owner of the Hard Rock Hotel after snubbing the Daytona Beach resort this weekover its beach-driving restrictions.

Never did they expect a Hard Rock wake two years later. Some think it was financial suicide spurred by condo and hotel room prices that soared far too high above the Daytona Beach market.

DAYTONA BEACH — As Hard Rock Hotel prepares to cut the ribbon on April 25 to officially celebrate $1 million in renovations to mark its fifth anniversary in May, it’s a fitting time to look ...

Local officials with the Daytona Regional Chamber of Commerce and representatives from Hard Rock came out Tuesday morning for the official ribbon cutting. Representatives said the hotel’s guitar ...

Back in 2014 a Hard Rock hotel was first announced for Daytona Beach, which began the long, tumultuous journey that led to the recent opening of the hotel. The hotel finally opened last month ...

Less than a month after his unexpected departure from the Hard Rock Hotel, homegrown Daytona Beach hospitality leader Androse Bell started a new role this week as general manager of The Daytona ...

The Hard Rock Hotel is coming to the world’s most famous beach.Daytona Beach City Manager Jim Chisholm said Thursday that the new hotel could be a game-changer for the city.Canadian Investment ...

DAYTONA BEACH — A parade of Jeeps usually unfolds early along the shoreline behind Hard Rock Hotel for the annual “Jeeps At the Rock” party, a popular midweek fixture at Daytona's Jeep Beach.

Summit Hospitality Management Group plans to bring the Hard Rock brand to a renovated oceanfront hotel in Daytona Beach. Family-run Summit acquired the 1950s-vintage Desert Inn in Daytona Beach ...

I could not have visited the 200-room Hard Rock Hotel in Daytona Beach on a better weekend. After leaving my car with the valet, I found the lobby abuzz with action. On one end, roadies were ...

Daytona Beach's spring break popularity peaked in ... on what is now the site of the Hard Rock Hotel, as a wide-eyed student at Spruce Creek High School. “I graduated high school in 1982 and ...

Hard Rock International has confirmed it will expand its footprint in Florida with the opening of a new hotel in Daytona Beach later this year. The 200-room beachfront hotel will mark the brand's ...