Following an ongoing period of economic downturn and lack of increased sales results, Harley-Davidson's President and CEO Matthew Levatich has stepped down from the company. The leadership change ...

The addition of the jersey patch, though, represents a new, enhanced step in Harley-Davidson’s sponsorship of the Bucks, aimed at a younger, wider audience. “I think the pivot here is that we ...

"Then all of a sudden, if I walked into a Harley-Davidson dealership with my patch, they snubbed their noses, even though I probably made more money than half the owners." Many within the Harley ...

"It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership," said Bucks Vice President Matt Pazaras.

For nearly its entire 120-plus year history, Harley Davidson's operations have been ... will change the width of the tire's ...

The three-year jersey patch sponsorship agreement will be the most visible part of an expanding partnership between the Milwaukee Bucks and Harley-Davidson Inc. The three-year jersey patch ...

TANNERSVILLE, Pa. — Everybody knows motorcycle riders love their patches and at Pocono Mountain Harley-Davidson near Tannersville, the dealership is looking to collect many. But not the kind you ...