Taylor Swift just added a massive keepsake to her Eras Tour collection and, yes, it involves a 140-foot friendship bracelet.

Taylor Swift has purchased the iconic, jumbo friendship bracelet from the New Orleans "Eras Tour" shows, and it's beyond ...

Friendship bracelets are making an emotional comeback in Nigeria, symbolising love, connection, and thoughtful fashion.

Taylor Swift has spent USD 13,000 to keep a very special piece of her Eras Tour close to her heart. The 14-time Grammy winner ...

Natalie Krantz, an 8-year-old girl from Morton, Illinois, is using her creativity to sell friendship bracelets in front of the Butterfly Park to raise money for the Alzheimer’s Association.

Travis Kelce and Taylor Swift have officially moved beyond whirlwind romance into something far more grounded. After more ...

Taylor Swift's company has spent $13,000 on a 140-ft friendship bracelet that was displayed outside her concerts in New Orleans.

Taylor Swift’s company is poised to buy the stadium-sized friendship bracelet that hung from the Caesars Superdome during the ...

Taylor Swift has made headlines once again. This time, it isn’t her bond with Kansas City Chiefs tight end Travis Kelce that has grabbed everyone’s attention but a friendship bracelet that ...

Monica Vinader has added even more styles to their summer sale with up to 60% off necklaces, earrings, rings, bracelets and more ...