Promotional image from Lunchables for a collaboration between rappers Lil Jon and Twista for a remake of the once-viral song ...

From modern jingles to unusual collabs, Kraft Heinz CMO Todd Kaplan explains how tapping into culture is marketing's best bet ...

Kraft Heinz’s product, available at select retailers nationwide, is part of a plan to drive $2 billion in incremental sales through innovation by 2027. The company has honed in on the Lunchables brand ...

"It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix ... the refrigerated section and reflects Kraft Heinz’s broader ambition to drive $2 billion ...

Lunchables' new product was released to select retailers in Chicago and Pittsburgh at $2.49 per pack. The company is also ...

Promotional image from Lunchables for a collaboration between rappers Lil Jon and Twista for a remake of the once-viral song “Peanut Butter Jelly Time.” (Kraft Heinz) “It was cool to link ...