Nike is no longer dominating March Madness like it did in past years and the tournament has become the latest battleground in the war between the shoe giant and their upstart rival, Under Armour.

Joel Embiid is going virtual on Friday night to celebrate the release of his first-ever signature shoe with Under Armour, the UA Embiid One, hosting an NBA 2K21 tournament on Twitch alongside NFL ...

Four athletic brands will have teams they sponsor in this year's NCAA tournament field: Nike, Jordan (which is a brand within Nike), Adidas and Under Armour. Of the 68 teams in the 2024 tournament ...

The Under Armour Underclassmen Tournament will feature girls teams from Baltimore, Long Island, Midwest, New England, New Jersey, Philadelphia, South, Southwest, Upstate New York, Washington ...

The Upstate boys lacrosse team went 1-3 in pool play over the weekend in the underclass tournament of the Under Armour All-America Lacrosse Classic weekend at Towson (Md.) University. The Upstate ...