You don't have to be "Living in America" to enjoy Mattel's Hot Wheels Stars & Stripes series. It's an easily affordable ...

Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help ...

the 312 P rolls on old-school-looking wheels, and the 499P’s engine cover is removable. Both models are much better-built than the average Hot Wheels car, but the catch is that they’re not the ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went.

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...