In my company's Global Customer Loyalty Report 2022, we asked more than 320 loyalty program owners about their plans to reward non-transactional behavior. An astounding 77.3% responded that they ...

1. Offer Flexible Payment Options Gen Z come of age as consumers in an era where there are more ways than ever to shop. Venmo and Apple Wallet are increasingly joining cash or credit as checkout ...

They're among the most common problems that afflict customer loyalty programs and torpedo success in customer value marketing. Issue 1: Breaking Badly Breakage occurs when customers earn points but ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

For more than 20 years, COLLOQUY has conducted research into the loyalty program market. Their most recent results show continued interest and growth in loyalty programs. U.S. consumers hold 3.8 ...

However, the biggest value is in the market size of the loyalty management market, which researchers at Research and Markets predict would be worth $6.2 bln by 2023.

Launched: 2017 Potbelly added 142,000 members to its Perks Loyalty Program during Q2 2021, an increase of 4% year-over-year, CEO Bob Wright said during the company’s Q2 2021 earnings call. Sales from ...