In the UAE heat, where most makeup threatens to vanish faster than your will to go outside, this blush stays put. "The ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty ... I do wear foundation, I will be grabbing this. The featherlight soft-matte foundation provides medium coverage and ...

Everyone’s talking about it — but is it really worth the hype? In this video, we take a hard look at the Huda Beauty Easy Blur Foundation and ask the question no one else wants to: Are influencers ...

Anastasia Beverly Hills recently dropped a long-wearing, second-skin foundation that’s already earning accolades.

A true multitasker, this double-ended brush has dense bristles on one side for applying and blending foundation, and a ...

Shoppers in their 50s love the Tula Filter Primer, which works as a tinted skin enhancer, hydrator, and skin-blurring primer.

Huda Beauty tops the list. Fenty Beauty and NYX come in at a close second and third in Cosmetify's hottest beauty brands of ...

The BoldHue system features a “magic wand” to measure skin tone, left, the device that helps create a custom mix of foundation ... a technology company with a beauty concept that is upending ...