And its Hugo Blue label just introduced this May that is heavy on denim with a streetwear vibe is right on trend and may well attract Boss customers who want a more fun look, she added.

with Hugo focused on edgy, modern style and Boss favoring more classic and refined designs.) The nearly 1,760-pound racer usually showcases a simple blue and white colorway, making the new denim ...

Hugo Boss shares experienced a significant drop ... driven by the successful launch of its new denim-focused line, Hugo Blue. Operating profit (EBIT) for the second quarter was €70 million ...