Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...

The company, whose brand name Mixue Bingcheng means 'Honey Snow Ice City', in Chinese, is capitalising on the region-wide ...

Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.

The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...

Chinese food and beverage brands, like Mixue, are expanding rapidly in Southeast Asia, surpassing American giants such as Starbucks and McDonald's in store numbers. Mixue thrives on affordable ...

Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.

In a small and bustling ice cream shop in in the Indonesian capital Jakarta, a steady stream of customers wait for sweet ...

Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...

But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

The Chinese franchaise called Mixue (pronounced as "ME-schway") sells ice creams, bubble teas and sugary drinks priced between 2 and 8 yuan (£0.22 to £0.87). Thanks to its cheap prices ...