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Mixue Ice Cream & Tea Becomes World’s Largest Food Chain, Surpassing McDonald’s
Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...
Make room, Starbucks and McDonald's, China’s Mixue, other brands gain popularity in Southeast Asia
The company, whose brand name Mixue Bingcheng means 'Honey Snow Ice City', in Chinese, is capitalising on the region-wide ...
The 'Snow King' Phenomenon of Mixue Ice City: Behind the 410 Million Marketing Investment
The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...
Devdiscourse9h
Mixue's Sweet Surge: Chinese Brands Conquer Southeast Asia
Chinese food and beverage brands, like Mixue, are expanding rapidly in Southeast Asia, surpassing American giants such as Starbucks and McDonald's in store numbers. Mixue thrives on affordable ...
This chain has passed McDonald’s as the world most popular restaurant
Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.
Inquirer Business on MSN1h
China’s Mixue and other brands win fans in Southeast Asia
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...
Chinese food and beverage brands are gaining ground across Southeast Asia
In a small and bustling ice cream shop in in the Indonesian capital Jakarta, a steady stream of customers wait for sweet ...
The huge budget ice cream franchise with 46,000 stores in 11 countries
Today, it has 45,000 stores, making it the largest chain of its kind in the world. The Chinese franchaise called Mixue ...
Marketing-Interactive1d
Weekly roundup: MIXUE’s controversial job ad in Malaysia
MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...
Chinese company takes crown from McDonald’s as world’s largest fast food chain
Newsweek reports how neither McDonald’s nor Starbucks are the largest food and beverage chain by store count any more. That ...