Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...

The company, whose brand name Mixue Bingcheng means 'Honey Snow Ice City', in Chinese, is capitalising on the region-wide ...

Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.

The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...

Shares of Mixue Group, China’s largest bubble tea chain controlled by billionaire brothers Zhang Hongchao and Hongfu, jumped ...

Chinese food and beverage brands, like Mixue, are expanding rapidly in Southeast Asia, surpassing American giants such as Starbucks and McDonald's in store numbers. Mixue thrives on affordable ...

Mixue raised $444 million in its IPO, a blockbuster listing that helps signal a turnaround in Hong Kong's IPO market.

China's Mixue Ice Cream & Tea has officially dethroned McDonald's as the world's largest food-and-beverage chain by store ...

Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...

A bubble tea chain from China just went public, and it's off to a very sweet start. Mixue, a bubble tea and ice cream chain founded in 1997 in China's Henan province, debuted on Hong Kong's stock ...

In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.