Help find Norman” Making a poster for a lost pet is one of the saddest design ... Covered in scrawly handwriting, children’s illustrations, and bold, desperate-looking type, the posters ...

“Lost Female Dog; Children Crying,” one among the over 100 posters in the book laments, while a speech bubble drawn above an illustration of a striped cat asks “Where the hell am I?

Microchips are crucial, but an old-fashioned lost-pet poster can be important too. Making an effective flier is an art unto itself. Six common mistakes to avoid: Photo selection: If your missing ...