IN the wise words of Jessie J, it’s not about the money where beauty buying is concerned. In fact, more than a third of Boots ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

The scents come in various forms: powerful eau de parfums, portable perfume solids, and lightweight body mists ideal for ...

So, when we caught wind of Julianne Moore's unusual go-to fragrance, which also boasts an affordable price tag, we just knew ...

This is just the first of a few collaborations between Bergelin and Ellis, as the two are working on more scents that befit ...

Including the £23 high-street fragrance made by the same perfumer who created a £234 designer one - and which smells just as good ...

Princess Diana’s perfume was a well-kept secret while she was alive … but we uncovered the details decades later ...

The shocking fight at a Kabaddi tournament in Alvaston, Derby, on August 20, 2023 was compared to a 'medieval' battle by a ...