They were amongst the first cohort of local brands that took the bold step to advertise on prime time, become household names and compete nationally with giants like Levers and P&G. The report ...

Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

This initiative features collaboration with over 70 local brands across various industries from food and beverage, beauty, hotel, health and tourism to lifestyle experiences, including brands such ...

says some old Rockford brands are more important to certain people. “Everyone has a different favorite,” Watson said. “It ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

While at the regional level, global brands top the list of most recognised brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries. This ...

Duluth and Fritos are also signing on with in-show integrations, custom content and thematic packaging on tap.

Both Conrad and Waldorf Astoria are operated by Hilton Worldwide. The new brand initiative provides suggested local travel itineraries for 1-, 3- and 5-hour timeframes in the destinations ...

KEVANI is a media sales organization that promotes national and local brands through innovative and unique outdoor advertising destinations. Gary Drenik: Billboards are one of the oldest forms of ...

The results showed what many observers might consider apparent: that 90% of travelers look for local brands and try to bring products home that in some way authenticate their trips and experiences.