After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

Jaguar has been slammed by a design expert over its controversial rebrand of its iconic "leaper" and "growler" iconography as ...

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

COPY nothing” was the not-very-memorable slogan that accompanied Jaguar’s disastrous attempt to rebrand itself with a group of multi-ethnic, gender-indeterminate actors apparently posing on the ...

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...