It’s been around six months since Jaguar, the 89-year-old British premium car brand, decided to arguably torpedo its legacy in search of a new, younger audience. Depending on who you asked ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...

Reports from the UK indicate Jaguar is in the middle of a review of its contract with Accenture Song, the ad agency that handled the British automaker’s controversial rebrand. Accenture Song’s ...

Things are weird at Jaguar right now, to say the least, but the British automaker has decided losing money isn't working anymore, and it would like to actually make money instead. It's a bold ...

Woke backlash has struck yet again and this time it's among car giants Jaguar Land Rover who are currently on the search to replace their advertising agency after its controversial rebrand.

Jaguar’s managing director claims they weren’t trying to alienate buyers with the brand’s relaunch. However, he reiterated that change was necessary for the company’s survival. Unlike ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met ...

Jaguar has unveiled Type 00 (pronounced Type Zero Zero) embodying the creative philosophy of exuberant modernism following the debut of its new brand identity, a statement from Alfardan Premier ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight. With a +$100,000 price tag, Jaguar’s new luxury EV is stirring up plenty of debate.

Your browser does not support the audio element. “It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in ...