High-end toilet paper is rolling off the shelves. So what's convinced Japanese consumers to fork out more than $12 per roll? It started five years ago in the sleepy paper-making town of Tosa ...

"Welcome to Japan," reads each individual wipe. Although the initiative rolled out in December, surprised travelers continue to share photos and reactions on Twitter. "Toilet paper for smartphones ...

Nature of binding: None. It’s released as a toilet paper roll. Aptly named, I would say. The thing is seriously being marketed as “Japan’s creepiest toilet paper” and will be released over ...

But these cutting edge seats have an unlikely nemesis: toilet paper. Toto, a top Japanese toilet bowl maker, said last week that users should refrain from wiping their seats with toilet paper ...