From an early age, Japanese kids ... lunches are not as cute as their neighbors.' " These school lunches are locally grown and usually made from scratch. They're so yummy that, as The Washington ...

We were of course in Japan, but still, what on earth was going on? As the economy progressed through the 1970s and 1980s, so did consumer subcultures – and cute as a style began to be expressed ...

So why do Japanese kids get fun school buses ... Essentially, kawaii just means "cute" but in Japanese culture, there is a much more un-self conscious love of cute. Cute things pop up everywhere ...

She says that, for Japanese consumers, what's cute "is more relational -- it describes more of a relationship with a person or an object" than it does specific aesthetic values. "So, almost ...

Kawaii is inescapable in Japan, where I have lived since ... As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag ...

The highly anticipated Cute Robot Japanese Kitchen quietly opened its ... X The restaurant is still in its soft opening stage, so grace from customers is appreciated as the staff works out its ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...