Inspired by Jim Beam Black's 7-year aging process, which brings out decadent notes of caramel and vanilla in the bourbon, the care package caters to the 98% of fans who will not see their team ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

Jim Beam Black joins other Beam bourbon and rye expressions in showing off a new age statement, in a clear nod to premiumization.

Just over a decade ago, Jim Beam Black was an affordable Kentucky bourbon that carried an eight-year age statement. But in 2014, the brand, now owned by Suntory Global Spirits, dropped the age ...

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

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Jim Beam Black has gone from being an “extra-aged” bourbon matured for five to six years and bottled at 86 proof, to being a seven-year-old bourbon at 90 proof with a new label design.

The Black Emotional and Mental Health Collective (BEAM) will host Black Healing Remixed Community Care Experience in recognition of Mental Health Awareness Month.

The best part? This complex, 7-year-old Kentucky straight bourbon is incredibly inexpensive. In a world of overpriced whiskey, the suggested retail price for Jim Beam Black is only $25.

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...