Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.
Whitworth, a former U.S. Marine, calls on distributors and partners to change the term in a letter titled, “A Call For American Beer." Whitworth’s patriotic call for “American” beer may ...
Anheuser-Busch is encouraging its distributors and partners to replace the term “domestic” with “American” when marketing beer, arguing that the term better reflects the industry’s identity.
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...
(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying ...
Rob Tod, founder and brewer at Allagash Brewing says it never crossed his mind that his beer would win medals. Now it has won the most. At the 2024 Great American Beer Festival, Allagash White won ...
Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes Budweiser, Michelob Ultra and Busch Light, to “American.” ...
Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.