Los Angeles Sparks debuted a custom 'Ms. Rachel' colorway of the Jordan Heir Series basketball shoe during a WNBA game.

Hibbett is selling Jordan Why Not? Zer0.6 Men’s Basketball Shoes for only $74. The list price of the sneakers is $150, so buyers are saving a whopping 51%.

The 40th iteration of the iconic Air Jordan basketball shoes will be available on July 12, the brand announced.

Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Famed Nike executive Sonny Viccaro recalls how he never really cared that much for Michael Jordan prior to making him the ...

A new basketball court was unveiled Friday in West Oakland thanks to a partnership with the Jordan Brand and a group of NFL ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Former NBA Commissioner David Stern argued that the NBA did not ban Michael Jordan's Air Jordan 1 but merely warned them of a ...

Kilganon’s shoe tells the story of his career — from his signature blue colourway to the hologram of Kilganon’s original ...

Unfortunately, Jordan and the Bulls had the last laugh. Chicago won the game by a score of 111-101. Following the game, ...

Ron Harper came to the defense of Michael Jordan on social media in response to Kevin Durant and his comments.