In Greece, Luka Doncic and Bam Adebayo partied with Michael Jordan, winning challenges and stealing the brand spotlight.

A new basketball court was unveiled Friday in West Oakland thanks to a partnership with the Jordan Brand and a group of NFL ...

Michael Jordan’s former teammate fires back at Kevin Durant’s hot take on MJ’s retirements, sparking debate over the Bulls ...

Los Angeles Sparks debuted a custom 'Ms. Rachel' colorway of the Jordan Heir Series basketball shoe during a WNBA game.

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Ron Harper came to the defense of Michael Jordan on social media in response to Kevin Durant and his comments.

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

With few exceptions, it’s only in the last few years that WNBA players have been given similar opportunities. And now, amid a ...

Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting ...

Former NBA Commissioner David Stern argued that the NBA did not ban Michael Jordan's Air Jordan 1 but merely warned them of a ...