Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

According to Phan, a lash lift works by relaxing your natural lashes to make them more malleable. “Using ingredients like ...

"I absolutely love this product, it makes my lashes strong, thick and long. No need for any fake lashes as it enhances your ...

Discover why thinning eyelashes could signal serious health problems like thyroid disease, autoimmune conditions, and ...

An emphasis on hypermasculinity is perhaps the natural end result of the sensibilities of the manosphere circulating and ...

Lash Plus, a global leader in beauty technology and professional lash tools, announces its advanced innovation to date: the ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

I struggle with stiff joints in my hands and wrists, so I tried Tilt Beauty’s lineup of ergonomic, refillable and adaptive beauty products to see if they’re worth it.

The Best Makeup Trick for Hooded Eyes According to Bobbi Brown originally appeared on Parade. Hooded eyes are beautiful—just ...

LASH's Happy High-Definition Mascara isn’t a two-in-one, but it makes some bold claims. We dig into the formula, the ...

Giving fans a glimpse into her make-up routine, Molly-Mae shares the affordable mascara she reaches for to get big and bold ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...