Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

Labubu dolls may be weird, but your child’s obsession is pretty normal. Here’s why creepy toys and social fads help teens ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

ViVi, LiLi, GiGi, and ZuZu are ready to join the plush squad. This wide-eyed lineup of baby doll plushies is as adorable as it is sassy. Dressed in cozy, colorful onesies, the dolls bring some big ...

Valuable My Little Pony Dolls . My Little Pony toys were every horse girl’s dream come true. Colorful horses, fantasy magic, ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

If a boy likes the color pink or if a girl wants to play with trucks instead of dolls, that's "weird" (eye roll). Girls ...

STEM toys for toddlers — built around the main principles of STEM, including science, technology, engineering and mathematics ...

The viral stuffed toy is already familiar to avid TikTok users, but it’s starting to ping the radar of the rest of the ...

There are lots of mommy groups, but where's the support for dads? Enter a new dad group focused on emotional support while kids play.

Trends work in mysterious ways: although they are shaped by our times, they remain wildly unpredictable. Take, for example, ...